Because of my occupation I’m regularly asked this question. And guess what, I still can’t answer it clearly. Each single website has a unique set of requirements and factors that contribute to its cost. No two websites are alike, so there’s no ready price tags for different types of websites.

Believe me or not, the difference in the cost can be unthinkable: the same project with the same ‘requirements document’ can be priced at $2,000 by one web design agency and $20,000 by another.

The margins are blurred, so it makes sense to know which offer is the most reasonable for your particular case and why. With this thought in mind I’ve decided to do some maths. Please note, that the following figures are applied to estimating the cost of a typical, small business website (basic CMS, social media widgets, up to 25 pages, nothing extraordinary).

Domain name – $10 per year.

Hosting – $30 – $200 (depending on hosting provider and specific requirements/add-ons).

Website design and development – 50-80 working hours and up.

Ongoing maintenance – $400-600 a year and up (depending on how often you’re going to update the website).

Marketing (offline/online) – $500 monthly and up.

Given the fierce online competition in virtually all possible industries, a business needs to have a very strong web presence to differentiate itself from the competition. Thus, it makes sense to pay attention to your website’s uniqueness in the first place.

However, these aren’t the end calculations, since there are many other factors that can equally lower and raise the cost. Here are a few:

• Do you already have graphics (logo, imagery, etc.)?

• Do you need any extra functionality? How difficult is it to implement? (eCommerce, user management, multiple forms and alike).
• Who will be responsible for the website’s maintenance?

So, the conclusion is: if you have most of the elements ready at your fingertips, and you’re not going to delegate website maintenance to a third party, and if you have some rudimentary knowledge of how websites are being born, you can significantly cut costs. But you will still have to purchase a domain and a hosting package. So why not try a website builder?

Some of the site constructors offer full-featured plans at the cost of the reliable hosting plan, or even cheaper. But don’t get me wrong, I’m not trying to say that a website builder can substitute an army of professional developers, designers and marketers. But I’m sure it can certainly make your life easier :) , especially if you’re planning to build a simple, informational website. So, below I’ve compiled website builders that might interest you.

uCoz ($0 – $10.99 per month). With this SaaS platform you can have your website up and running using your own domain name free of charge. The only downside is that you’ll have to display their system copyright and advertisement on your pages. To get rid of the ad you have to upgrade your account (the cheapest option is $3.09). Because this website builder allows you to make changes directly in your website’s code, anyone is capable of building a personalized web presence there. For more details read my uCoz Review.

Zoho Sites ($0 – $39 per year). This website builder is developed by Zoho.com, a powerful, award-winning corporation that has launched 25+ powerful online applications. At the moment, Zoho Corporation serves more than six mill
ion customers online. Their ‘Sites’ project encompasses probably all their available extensions making the platform a very competitive web service in the niche. For more details read my Zoho Sites Review.

Webydo.com ($0 – $7.90/$9.90 per month). Webydo primarily caters to the professional web designers’ needs. It’s geared towards creating elegant, eye-catching websites with rich imagery that are easy to update and edit. Webydo has a very smart inbuilt CMS allowing web designers to manage several projects simultaneously. Furthermore, since recently they can even bill their clients using their baked-in Bill Your Client function. For more details read my Webydo Review.

So, if you’re about to build a website, I highly recommend doing some research before hiring anyone, signing any contracts or creating a paid account with a website builder. Informed means armed!

Online marketers favor paid search advertising because of its ease of use, measurability and real-time responsiveness.

In comparison to organic search, it is easy to spend more money in pay per click or PPC management due to an increased number of advertisers bidding on high-volume keywords.

Paying more money to acquire customers makes financial sense, if you convert first-time buyers into long-term customers.

PPC company Wpromote.com reported that one-third of pay per click agencies say that their average client spends between $10,000 and $100,000 on paid search programs, it is very easy to lose money with an ineffective bidding and customer acquisition strategy.

Because it is so easy to lose money with your PPC keyword campaigns, use the following tips to save your cash and decrease any chances of overbidding for clicks.

Set limits by geography--

Based on your buyer personas, you can limit the range of your ads depending on a specific population of people. For example, if you are selling shoes to moms in the Midwest and Southeast USA, you do not need to target international shoe keywords.

Setting geographic limits can save you more money in the end, even if you sell inventory nationwide. To find your geographic targets, look at your analytics to locate the top regions where your most lucrative buyers live.

Drop keywords that don't convert--

Various tools can help you measure search volume of lucrative “buying keywords” in your particular verticals. Each month you should analyze your conversion analytics and identify high-volume keywords that generate hits to your landing pages, but do not necessarily convert. Add any non-converting keywords to your negative keyword lists.

If you have keyword groups that are responsible for driving traffic to your physical storefront, keep click-through rate, instead of conversion, as your key metric.

Monitor your negative keyword list monthly--

You can optimize your PPC campaigns by adding negative keywords to your paid search accounts. These negative keywords will remove ads from search query results that contain non-converting or undesirable search terms.

For example, if you are selling sports equipment or sporting goods, you don’t want to market to people who are looking for careers in the sporting goods industry.

Often a PPC manager will start their paid search campaign with a large list of keywords. By analyzing your traffic data monthly, you easily delete the keywords that do not perform and retain the high-converting ones.

Perform ad copy testing--

Similar to other forms of direct mail advertising, such as mailers, flyers or door-to-door solicitations or coupons, you can improve your click-through rate through testing your advertising copy.

On the web, pay-per-click ad copy can have a large effect on your quality score and your return on investment. By switching headlines or adding more benefit statements to your text ads, you can improve the number of impressions and raise your quality score.

If you raise you quality score, you cost per click (CPC) goes down. As a result, you will spend less money on your PPC campaigns and your ROI will increase.

The beauty of the Internet is how it allows people who have never met to communicate on a wide range of topics.


But that’s the downside too, especially when trolls and spammers hijack comment threads and increasingly steer the conversation in a different and less productive direction.

That’s just one reason, of many, that some websites as well as bloggers have made the controversial decision to turn off their comments.


Why Websites are Disabling Comments
The purpose of any website’s article comments is to give voice to the readers. If they disagree with the writer, it often fosters conversation and lively debates. Yet, with the anonymity of the Internet, lively debates aren’t always so friendly or productive. Comments like “you’re stupid” or spam add nothing to the conversation, and can aggravate the writers as well as the website’s other readers.

For Popular Science, they saw an even bigger flaw with commenting on science articles, which they backed up with a study from the University of Wisconsin - Madison. When people, or spammers, made scientific claims on their articles, they influenced public opinion, which in turn could affect public policy. To them “scientific certainty” is not up for debate and does not need to be “commented” on.

But why not just allow readers to flag spam or abusive and offensive comments? Because that won’t solve everything. “We’ve seen that sometimes our even our social media audience takes misleading comments as facts,” a marketing manager of Empire Southwest LLC, a Caterpillar dealership, recently said. “And when someone is misled about our products that affects our ability to do our job.”

For websites, the heart of this matter is that if comments are affecting the bottom line — whether it be negative comments from trolls or the time spent moderating — then it’s not literally not worth the effort.

Other Reasons Comments Aren’t Always Productive
For bloggers, commenting is often one of the few ways to communicate with an audience. Comments also serve as yet another way for bloggers to learn about topics they’re interested in by getting responses to their questions from readers. But, like popular websites, for some comments are increasingly becoming more trouble than they’re worth, for reasons like the following:

Takes away from time writing. Moderating comments can take time, even with systems like Disqus. But that’s just a part of this issue. Some popular bloggers like Seth Godin have been vocal about the fact that when comments are turned on, he sometimes feels like he’s writing to get comments, rather than blogging about the topic he’s most passionate about.
Don’t offer anything to the conversation. If blog readers tune into a blog only to find unmoderated junk spam, what’s the point of the comments? And why should readers even read them — or the article they’re attached to?
Loads of spam. CAPTCHA and many other filters aren’t fool proof. Spammers are increasingly finding ways around these filters, and once again waste the time of bloggers and writers, who would rather spend time writing than moderating.
The problem of anonymity. While Websites that use Facebook comments don’t have this issue, many other commenting systems allow anonymous users. Even when a person has their named attached to a comment, it’s as if they feel they’re given a free pass to say whatever they want, even if they’d never say them in person or over email.
But What About Fostering Debate?
The critics of websites and bloggers who have turned off comments often point to the value of fostering debate through commenting. But comments aren’t needed for conversation, especially in this day and age. What these Websites and bloggers are hoping for by turning off comments makes sense: they want readers to share the article on Facebok or Twitter, and to respond with feedback on those sites. Or even get more personal and send the writer an email.

Even better, what if the commenter feels particularly passionate about an idea? Hopefully it’ll inspire them to share their thoughts in their own blog post on their own Website (and link back to the original article). Whether they choose to keep comments on or off their blog though is totally up to them.

Doing work is some of those important evils inside life. No person really wants to take action, nevertheless when most of us failed to, most of us wouldn't have the ability to have the funds for to live on.

Even though functioning undoubtedly is usually a move for anybody, it may particularly be described as a downer when you have kids. Who wants to abandon his or her children using somebody else for them to turn off to figure?

Due to the actual great advent associated with modern technology, a growing number of mom and dad are usually transforming the way they function. The online world possesses achieved it practical for numerous mom and dad to be in your house although even now getting in addition to revenue to back up their own families, and the best part is them to aren't losing out on dozens of milestones in addition to high quality occasion while using the kids.

Running a blog possesses proven to be just about the most popular in addition to successful work-at-home tasks for mom and dad. Nonetheless, although generating revenue at home although running a blog is undoubtedly a present, it is an enormous difficult task. It could be very difficult in order to create high quality blogs as you move the kids are usually playing around, actively playing in addition to continually dragging on your own coattails.

In case you are any doodlekit, never throw in the bath towel or perhaps obtain aggravated; alternatively, use these pointers for you to make the most out of writing as you move the kids have reached home:

Go up in addition to Sparkle: Wake ahead of young kids do. This might suggest you will need to fixed the actual alarm for before the sun springs up, nevertheless you can actually get involved no less than an hour or so associated with uninterrupted writing before the mayhem associated with children climbing via sleep ensues.

Be Upwards: In the event climbing early on is not your thing, consider keeping yourself upward afterwards to get in certain peaceful writing occasion. Once you place the children for you to sleep, any hush can slide more than the house in addition to you can actually obtain those people resourceful juices going.

Snooze Moment Is usually Function Moment: But if your kids even now snooze, make the most of that peace and quiet. Grab your laptop in addition to create around you are able to although your toddlers sleep.

Become Disciplined: Home working is not a holiday. The truth is, it could be much less leisurely in comparison with getting work done in an workplace establishing. Just to be productive, you will need to develop a program and stay regimented about it. Produce a strategy in addition to adhere to it.

Dedicate Moment: The moment associated with why an individual decided to home based was to become with your kids. Therefore, be sure you dedicate high quality occasion with these on a daily basis. Are amiss for a chunk of their time in addition to do activities together; consider these phones the actual park, employ a eat outside, assemble forts, do crafts, and so forth. Devoting specific time for it to young kids on a daily basis can make you sense much less guilt ridden when you have to figure and can make them aware likely even now your main concern.

Home working possesses their good and the bad, especially when there are children included. Work with these pointers to guide you for you to far better writing in order to manage an effective blog site and revel in young kids, far too.

SEO (Search Engine Optimization) is the base of each web journal, without it one can't call his online journal a commercial/professional one. The standing of your web journal in Google to a great extent relies on upon SEO and we all recognize better options the standing in Google, more the movement we get. So one might as well attempt to make his web journal more SEO Friendly. At the same time how would I do it ? SEO is an unfathomable subject. There are many routes for enhancing your website's SEO. For example including Meta Tags, Keeping the right number of characters in the post title, adding alt tags to all pictures and numerous different things.

Today I will demonstrate to you how you can -

1. Make all the outside connections open in new
tab

This will decrease your ricochet rate, increment the no. of site visits on your online journal and your website movement won't be exchanged simply as a result of one single connection.

2. Make all the outside connections nofollow 

By default all connections are dofollow that means Google can creep them and consequently a great part of the Pagerank squeeze of the page goes away. So with a specific end goal to avoid them one might as well add nofollow tag to all outer connections.

3. Adding alt tags to all pictures 

Alt tag in a picture portrays it and through it web crawlers like Google Images reveal to you writes picture on identified question. This serves to get more guests to your web journal and enhance SEO significantly.

So the inquiry comes how to do all these things ? Physically doing this will take a breather and it would almost unimaginable for web journals with immense number of posts for physically doing this assignment. So with a specific end goal to safeguard your exertion a Javascript code is as of now coded.

How to add SEO Friendly code to Blogger

Go to Blog Title → Template → Edit HTML and add the below code just above the tag </head>

<script src='http://ajax.googleapis.com/ajax/libs/jquery/1.3.2/jquery.min.js' type='text/javascript'/>

<script type='text/javascript'>//<![CDATA[
jQuery('a').each(function(){// Let's make external links open in a new tab. var href=jQuery(this).attr('href');if (typeof href !='undefined' && href !="" && (href.indexOf('http://') !=-1 || href.indexOf('https://') !=-1) && href.indexOf(window.location.hostname)==-1){jQuery(this).attr("target", "_blank");}});//]]></script>

<script type='text/javascript'>//<![CDATA[
jQuery('a').each(function(){// Let's make external links nofollow. var href=jQuery(this).attr('href');if (typeof href !='undefined' && href !="" && (href.indexOf('http://') !=-1 || href.indexOf('https://') !=-1) && href.indexOf(window.location.hostname)==-1){jQuery(this).attr("rel", "nofollow");}});//]]></script>

<script type='text/javascript'>//<![CDATA[
$(document).ready(function(){$('img').each(function(){var $img=$(this);var filename=$img.attr('src') $img.attr('alt', filename.substring((filename.lastIndexOf('/'))+1, filename.lastIndexOf('.')));});});//]]></script>